Similarly, it's possible that a major site like yellowpages.com is linking to your site regularly-maybe even thousands of times. While forum and blog comments are ordinarily great resources for quality link building, if your message is intended solely to build your authority with a backlink, you're in for trouble …

People who are searching for your products or services will be likely to click on your page if they can see it in the first two pages of Google results. Conduct a SWOT analysis for each competitor and identify their strengths and weaknesses. For starters, only choose keywords that you …

Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it's worth it. The search engine views your site as more trustworthy. The most popular open source database in the world …

Also, ask your developer for a list of forwarding e-mail addresses that you can use to track responses from different marketing efforts. The best way to build that authoritativeness online is to create that useful content. Also known as LSI, the secret to finding the best keywords involves using associated …

Blogs, whether company-sponsored or posted by individual internet users, create a new form of word-of-mouth advertising. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only …