Is Google indicating problems with your site? In PPC, if the conversion rate is too low, the gained value may be less than the invested value, defeating the purpose of the PPC campaign. Thinking of getting hair extensions? Lucy Hall and her team are experts at helping you find the …

Think about all the strategic changes you'll need to make to produce better content and achieve your goals. They want some hot tip that they think is a secret to search success. The expensive price of a real artisan tartan scarf is due to the amount of expert craftsmanship that …

For standard Search text ad campaigns, keywords are more like guidelines that advertisers feed to the Google machines. The number of people utilizing a smartphone with a voice search function has steadily increased since the introduction of Siri. Get unique movie scratch off poster ideas, discover this year's top gifts …

This is super important but all too often ignored. In short, content flagged as "thin" is not inherently bad; however, it is almost always less valuable to visitors as unique, carefully written content. New sash windows london work brilliantly in living rooms where darkness isn’t a priority, and allow …

Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and …

If you want to generate traffic through search, it's best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists - in other words, write toward topics that people are already searching for information about. There …

It may even cease to be cost effective for any business to pursue SEO-provided the competitive landscape grows to be that dense. Similar to page titles, it's unhelpful for users to see duplicate page descriptions in search results and when many pages share the same description that description is less …

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A …

Avoid thin content and you'll be able to avoid the effects of Google's constant Panda algorithm updates. In fact, if your site has high quality, engaging content, its ranking could improve when Google rolls out its next update aimed at penalising thin sites. Subsequent headers, H3s to H6s, serve as …

In my case, I started as a web developer and migrated to SEO through my love of analytics. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. The way that websites are built are more important …

SEO can be defined as an aggregate of all the work necessary to produce a high volume of referral hits from search engines, web directories, and other websites, with the ultimate goal of making the website popular. Original Content Is King, they say. Attitudes consist of three components: affective, cognitive …

Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because …