In my case, I started as a web developer and migrated to SEO through my love of analytics. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. The way that websites are built are more important …

SEO can be defined as an aggregate of all the work necessary to produce a high volume of referral hits from search engines, web directories, and other websites, with the ultimate goal of making the website popular. Original Content Is King, they say. Attitudes consist of three components: affective, cognitive …

Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because …