NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing …

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. Read and understand heat maps, know your visitors/users …

Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it's worth it. The search engine views your site as more trustworthy. The most popular open source database in the world …

In essence and as we earlier stated, Off-page SEO is anything you do, and in extension, others do to drive traffic to your site and improve its ranking. Even if the goals of a site do not line up with what you're working on, ideas can be gained by studying …

Let 's start with important on-page optimization strategies essential for any well positioned website. Well, the reason that so many bigger brands don't rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. With each new search project, an SEO should shed his …

Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship …

Also, ask your developer for a list of forwarding e-mail addresses that you can use to track responses from different marketing efforts. The best way to build that authoritativeness online is to create that useful content. Also known as LSI, the secret to finding the best keywords involves using associated …

Blogs, whether company-sponsored or posted by individual internet users, create a new form of word-of-mouth advertising. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only …

However, you'll be fighting to rank for a keyword which doesn't offer any real rewards to your business. Choosing an agency begins with the development of quality selection criteria. LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we …

Digital strategies incorporate multiscreen formats. The click-through rate on major web destinations has declined to less than one percent. Unlike message boards, blogs look like Web pages, complete with links, graphics, sound, and video. Visually, I prefer handcrafted antique rocking horse . For example, if you're a fussy eater you may …

So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn't present, and that consumer ends up taking a different path than what the advertiser would have desired. There are many niche communities specialized in different topics …

Not all search results are cluttered. Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. We all seek the same goal, to achieve the number one search engine position for several specific keywords or …

A meet-the-competition budget seeks to prevent loss of market share. Integrated marketing communications (IMC) is of the coordination and integration of all marketing communications tools, avenues, and sources in a company into a seamless program designed to maximize the impact on customers and other stakeholders. Keep a close eye on …

In my case, I started as a web developer and migrated to SEO through my love of analytics. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. The way that websites are built are more important …

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. You can …

SEO can be defined as an aggregate of all the work necessary to produce a high volume of referral hits from search engines, web directories, and other websites, with the ultimate goal of making the website popular. Original Content Is King, they say. Attitudes consist of three components: affective, cognitive …

Brand awareness means the consumers recognize and remember a particular brand or company name as they consider purchasing options. Whilst you want to create relevant content, writing content that is crammed full of SEO keywords will drive your target audience crazy! Having quality inbound links is thus, a crucial SEO …

We can see much of what the search engines have learned just by looking at what content search engines rank highly for a particular query. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your …

Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because …