In essence and as we earlier stated, Off-page SEO is anything you do, and in extension, others do to drive traffic to your site and improve its ranking. Even if the goals of a site do not line up with what you're working on, ideas can be gained by studying …

Blogs, whether company-sponsored or posted by individual internet users, create a new form of word-of-mouth advertising. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only …